Our Mission

“A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is a part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” – Mahatma Gandhi

George Reeves Superman era cape

In 1968, Myron Ross, owner and operator, started Heroes and Legends from his personal collection. Heroes and Legends has become one of the largest wholesale Hollywood and Rock ‘n Roll autograph and memorabilia dealers in the world. The retail arm, consisting of displayed goods at domestic and foreign collectible tradeshows, a printed annual catalog and supplements, an online retail website, occasional in-house auctions, and on-line auctions. We have done many private signings with Stars of television, motion pictures, and music. “I ‘m one of the fortunate individuals that really likes what he does.” says Myron. He and his wife, Marilyn, do trade shows across the U.S.A. and Europe. Marilyn is a retired special needs school teacher. He is a member of many associations and institutions that preserve the integrity of the autograph and Hollywood-media industry.

Myron Ross is a member of the following institutions and clubs:

  • Universal Autograph Collectors Club, life member
  • International Autograph Collectors Club
  • Manuscript Society
  • Southern California Autograph Society
  • German Autograph Society (ADA)
  • Screens Actors Guild
  • American Film Institute
  • Southern California Motion Picture Council
  • Hollywood Heritage Museum
  • American Philatelic Society
  • Society of Israel Philatelics
  • American First Day Cover Society

Myron Ross has certificates in the following:

  • U.A.C.C. Autograph Appraisal Course
  • U.A.C.C. Authentication Course

Myron Ross at a fundraiser for Valley Outreach Synagogue

“We need a new spirit of community, a sense that we are all in this together…”

– William (Bill) J. Clinton, 42nd U.S. President


Heroes and Legends and has been supporting and working with the San Fernando Valley community for over 40 years. We have donated and supplied many items to fundraisers and auctions that help grow and better the community. Some of the organizations that he has helped are as follows:

  • Chabad – Agoura Hills CA
  • Wilbur Avenue Elementary School – Tarzana CA
  • Motion Picture & Television Home -Woodland Hills, CA
  • USC Norris Cancer Center -Los Angeles, CA
  • Valley Outreach Synagogue – Chatsworth, CA


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